Sam runs the business alongside his dad Mark and is responsible for all off-field operations as well as the growth of the business. He has several years experience working in elite sport having held the role of Head of Media & Communications at Fleetwood Town Football Club for four years, working closely alongside managers Joey Barton, Uwe Rosler and John Sheridan. Before this, Sam was Media Manager at Halifax RLFC and spent 12 months working at ITV Calendar as part of his final year Sports Journalism university course.

Sam was previously first team manager at Greetland FC between 2021-24, winning two league titles and overseeing the club’s progression to the Yorkshire Amateur League Supreme Division.